OnePlus phones now look like a mess — here’s why
OnePlus phones now expect like a mess — here'south why
Long-fourth dimension Android fans will probably remember the heyday of OnePlus. Back in 2014, the company launched what it called the "flagship killer," undercutting competitors while offering a powerful device. Sure, the OnePlus One had notable faults, but it was a fun phone to own — and I loved the crude sandstone back.
But starting with the OnePlus 7 series, nosotros've seen the Chinese phone maker expand across its roots. While the OnePlus v and 6 series were first-class phones, they still had enough of compromises to continue the price low. With the OnePlus 7 Pro, OnePlus uncorked the keg and went ham.
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While imperfect, the OnePlus seven Pro had a lot of things going for information technology. The T series version later that yr helped cement that. So came the OnePlus 8 Pro terminal year and we could finally recommend a OnePlus phone with little to no caveats. That's before we go to the OnePlus ix Pro from this year, which is all effectually one of the best Android phones always made, going toe-to-toe with the Galaxy S21 Ultra.
If the phones are so keen, what'south the problem and then? Let's take a step back and wait at what OnePlus has become in the final three years.
OnePlus then and now
In 2020 alone, OnePlus launched six phones: the OnePlus 8, OnePlus 8 Pro, OnePlus 8T, Nord, Nord N10 5G, and Nord N100. We never saw the original Nord in the U.s., which looked like a return to OnePlus' roots. I'chiliad still bummed about that.
Where before there were two phones a yr from OnePlus, now there were six (only five of which were available in the Usa) — with the regular OnePlus 8 being lackluster at all-time. The Nord family unit was the company's attempt at creating a budget-friendly line, using eerily familiar designs reminiscent of its sister company Oppo.
And seven months into 2021, we have the OnePlus 9R (India only), OnePlus ix, OnePlus 9 Pro, Nord CE, and Nord N200 5G, with the upcoming Nord 2 and OnePlus 9T sure to follow. That's a downright mess, with OnePlus seemingly chasing its dream of becoming the side by side Samsung (which has its own issues with a messy device portfolio).
OnePlus cancelation and controversy
Coming back to the OnePlus 9 Pro, there was supposed to be a base of operations 128GB/8GB model that would price $969. This meant OnePlus could say that its new high-end phone technically toll less than $ane,000.
But that model never materialized and at present the company confirmed to Android Constabulary that the base OnePlus 9 Pro isn't coming to the U.s.. OnePlus blames supply constraints, but such issues should have presented themselves well before the OnePlus 9 Pro was announced. It's been more than three months since the announcement.
OnePlus is no stranger to controversy, having just been caught throttling apps in the name of battery life. In past years, it performed a serial of marketing blunders. Granted, the company has matured a lot since and then, just those things are difficult to forget.
At least, from all appearances, OnePlus continues to listen to its community to a degree, something the other large players can't claim. But as OnePlus puts out more and more than phones, I wait the user experience to eventually suffer, even on the top-of-the-line model — the Chinese manufacturer tends to let older phones autumn behind, more so than say Samsung.
The chaotic nature of OnePlus
All told, the company seems to be in a mess. One of OnePlus' founders, Carl Pei, left not besides long ago. This surprised everyone, considering when I met him a few years ago, he seemed truly passionate about seeing OnePlus succeed. To see him suddenly depart (at to the lowest degree, from our perspective) was shocking. That'due south not to say that OnePlus' new management was the straight cause of Pei's difference, simply it makes you wonder.
OnePlus besides moved away from what fans loved well-nigh its take on Android, OxygenOS. It adopted a look more than akin to Samsung's One UI, something fans weren't besides peachy on. While I don't mind OxygenOS eleven, it was a bit odd to run across the stock Android feel, which OnePlus repeatedly claimed pride in, slowly fade.
OnePlus has always had an chemical element of anarchy to it, but from where I'thou sitting, the company seems to have lost its way. Whether it's the convoluted product portfolio or the canceled base OnePlus 9 Pro U.s. release or the app throttling, it's difficult to recognize the company that, for then long, was one of 2 default recommendations for hardcore Android fans.
We don't have whatsoever insight on what OnePlus is doing, then we'll simply have to sit down back and watch the seeming tumult to see what emerges. Only the OnePlus we knew and loved even just iii years ago is gone, and I'one thousand not sure it'due south always coming back.
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Source: https://www.tomsguide.com/news/oneplus-is-officially-a-mess-heres-why
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